The Material Girl Trend - Buying Your Way to Empowerment

The Material Girl TikTok meme embraces looking and acting rich, even if you’re not, as a way to feel good. The driver of this trend, Saucy Santana’s song Material Girl, embodies the idea of manifesting opulence to empower yourself—following from a longer history of materialistic gain as a form of liberation for women and people of color.