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Why Millennials Love Olivia Rodrigo

Olivia Rodrigo’s debut album, Sour, turns listeners of ALL ages into angsty, heartbroken teens. It’s power boils down to one word: drama. Most strikingly, in a world where young female artists are often sidelined, pegged as “too emotional”, and marketed only to young girls, this Gen Z figure has captured a large millennial fanbase across the gender spectrum.