The Problem with Girl Power - Its Capitalist Agenda

“Girl power” tells us that girls can do anything—but can this sugary sweet message actually prevent us from fixing a world that doesn’t let young women realize their full power? 90’s “girl power” like Buffy and Xena were created by men, while popular men’s magazines like Maxim were redefining the feminine ideal as a woman who was loud, brash, and unapologetic. Today we can see the dark sides of capitalism-friendly girl power in its descendent “girlboss feminism” which is increasingly condemned. And it’s this commodification of feminism—turning it into a sanitized, child-friendly brand—that is girl power’s most enduring legacy.