Everything from faking dating profiles to Netflix’s Unknown Number: The High School Catfish and beyond has us questioning how we can *ever* really be sure who to trust online at this point… So let’s take a deeper look at this problem from a few different angles, from digital tweaking to AI profiles to Catfish to parents catfishing their own kids and beyond to get a better understanding of what’s propelling this issue – and why it’s only getting scarier.