Deepfakes have been a growing problem for a long time – but now it seems like none of us are safe, particularly with the emergence of Grok’s xAI. But while this specific iteration may be new, the underlying fears and problems have actually been around a long time.

To get a better understanding of what’s really going on, we’re taking a deeper look at: the modern deepfake problem, the long-held fear of copies of yourself controlled by someone else (from Friends to The Stepford Wives to Us & more), what’s *really* driving this problem, and how we might be able to fix things…