Putting in effort to build up a specific idea of yourself as interesting and cool has gone by plenty of different names, the most recent being ‘aura farming.’ But what is aura farming, really?

It’s actually more interesting than you might expect, and can be relatable to our own everyday lives in surprising ways. So let’s take a deeper look to unpack what’s really going on by taking a closer look at some on screen icons who have done it well (like Euphoria’s Maddy, Mean Girls’ Regina George, Abbott Elementary’s Principal Ava & more) and those for whom it didn’t go so well (like Mean Girls’ Cady, to Euphoria’s Cassie, to Jessica from Too Much & beyond.)