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Irving Berlin wrote a tremendous amount of songs in his career. His music constitutes a chunk of the Great American Songbook, and titles like “God Bless America,” “Blue Skies,” “Puttin’ on the Ritz,” and “Cheek to Cheek” have become recognizable by generations of people. But one of Berlin’s songs has outsold and outlived nearly all the others and remains a staple of the holiday season each year—“White Christmas.”

Though nobody is exactly sure when Berlin wrote the song, it was likely sometime in the late 1930s as part of a Broadway musical review about holidays. The show was never produced, but the concept was adopted by Paramount Pictures and turned into a film titled Holiday Inn (1942). The film starred Bing Crosby and Fred Astaire, and was the first time audiences heard Crosby’s smooth baritone voice sing the tune that lives on as an icon of Christmas spirit over 70 years later. The song was released as a single and rocked the charts, soon to be picked up by Armed Forces Radio and played for American soldiers overseas during World War II. Crosby would travel to Europe and sing it for soldiers, whose response to its heartfelt simplicity was the nostalgia of home they were missing for the first time.

Fast forward to 1954 and a film called White Christmas, which kicks off on a World War II battlefield as Bob Wallace (played by Crosby) performs the number on Christmas Eve for his fellow soldiers. Though the song was 12 years old and becoming a modern classic at the time of the film, a new version was included in the picture because the master recording of the original 1942 cut had worn out from overuse. “White Christmas” bookended the titular film as its opening and closing act. The film was conceived as the latest in Paramount’s Irving Berlin showcase musicals, and was originally written for Crosby and Astaire to appear together as in Holiday Inn. Astaire dropped out after reading the script, allowing Danny Kaye to fill in the role of Phil Davis, Wallace’s on-stage act partner. The film was a huge moneymaker (the biggest of 1954) and the song won Berlin an Academy Award. More than that, the movie furthered the heartfelt American response to “White Christmas,” as well as its significance with the military.

Author Jody Rosen, who wrote a book about the song, noted, “The Army used ‘White Christmas’ as the secret signal instructing American soldiers to evacuate Saigon. It was played several times in a row over Armed Forces Radio. So what’s interesting is this song, which during WWII was really the song of American soldiers’ homesickness, became somewhat ironically in 1975 the ‘Let’s go home and get the hell out of here’ song for the American Army in Vietnam.”

“White Christmas” was the best-selling song of all time until 1997, when Elton John’s updated “Candle in the Wind” was released after the death of Princess Diana. Bing Crosby remains one of the best-selling artists of all time, having sold over a billion records, tapes, and digital downloads. “White Christmas” still remains the best-selling Christmas song ever; ironically, written by a Jewish man who didn’t even celebrate the holiday.

In spirit, “White Christmas” is a blues song, and it has been covered hundreds of times by what seems like nearly every artist who has released a Christmas album. It stands out among its mostly upbeat brethren in the holiday song category. It is emotionally complex. Rosen theorizes, “The kind of deep secret of the song may be that it was Berlin responding in some way to his melancholy about the death of his son.” In 1928, Berlin’s three week-old infant died on Christmas morning.

In any case, “White Christmas” has become “the” Christmas song. It is the primary reason generations of children will forever learn about Bing Crosby the crooner. And the film, despite its relatively silly story and thin plot, has become a classic piece of holiday fare that still entertains legions of audiences every year.